MSOFTMAYABook a demo

White-label rewards infrastructure

Launch your own gift card & loyalty ecosystem

A complete white-label platform for branded gift cards, loyalty rewards and cashback—built to launch fast, scale securely and stay entirely yours.

Book a demo Explore solutions ↓
MOverview
May 1 — May 31
Total value€2.48M↑ 18.6%
Cards sold24,560↑ 22.4%
Redemptions17,890↑ 16.7%
Programme performance
MSOFTMAYA
VIRTUAL GIFT CARD€250
Cashback balance€48.75
Available to redeem
▦
+250POINTS
White-label by designYour brand, your experience.
Built for scaleReliable infrastructure that grows.
Actionable insightsReal-time data for smarter decisions.

From first reward to lasting relationship.

Turn every transaction into a reason to return.

What you can launch

One platform.
More ways to grow.

Give customers more reasons to choose you, return to you and recommend you—with programmes designed around your economics.

01

Branded gift cards

Create digital and physical-ready gift card programmes that look, feel and behave like your brand.

Discover more
02

Loyalty that converts

Reward purchases, visits and referrals with flexible points, tiers and benefits your customers understand.

Discover more
03

Cashback, your way

Configure rules by channel, product or customer segment and keep every reward visible in one branded wallet.

Discover more
04

One control centre

Manage programmes, customers, redemptions and performance from a secure, real-time business dashboard.

Discover more

Made for your business

Flexible enough for every customer journey.

Softmaya helps retailers, hospitality groups, marketplaces, service brands and multi-location businesses build loyalty without giving up control of their customer experience.

Retail & e-commerceIncrease frequency and basket value
Hospitality & leisureMake every visit more rewarding
Marketplaces & platformsConnect value across an ecosystem
Corporate rewardsReward teams, clients and partners

How it works

From idea to live programme.

01

Define

We map your commercial model, brand and reward logic.

02

Configure

Your white-label environment is styled and connected.

03

Launch

We support testing, onboarding and a controlled rollout.

04

Optimise

Use live insight to improve retention and programme value.

Your platform

Control the experience. Understand the outcome.

Put your team in control with configurable campaigns, customer-level insight and a clear view of issued value, activity and redemptions.

  • Brand and programme configuration
  • Customer, wallet and transaction management
  • Campaign rules and reward automation
  • Live reporting and operational oversight
Live performanceLast 30 days
68.4%Repeat customer rate
Reward engagement+24.8%
Average order value+17.2%

Softmaya LTD

Technology that keeps your brand in front.

We build white-label customer value infrastructure for businesses that want direct, measurable relationships with their customers.

Our approach combines adaptable technology, thoughtful implementation and practical programme design—so your team can launch confidently and evolve without rebuilding from scratch.

Start a conversation

Ready to make loyalty yours?

Tell us what you want to launch. We will help you shape the right white-label setup for your brand and growth model.

info@softmaya.online